New research from the American Apartment Owners Association (AAOA) shows that 4 out of 10 renters use a mobile device in their apartment search and more than half of renters consider mobile tools “essential”.
This means, it has never been more important in our industry than NOW to offer a mobile-friendly marketing site that your properties are featured on.
We recognize the importance of providing a better user experience and are pleased to announce our NEW RESPONSIVE WEBSITE. It sounds fancy, but the concept is quite simple. Our site automatically optimizes content to fit the screen size of any device (mobile phone, tablet, desktop, laptop), plus larger images can be flipped through in a mobile-friendly gallery. Prospective tenants can now EASILY search for rental properties, no matter where they are or what device they are using.
These changes will make it easier for prospects and current tenants to navigate our site and we also stand to gain a competitive advantage, since mobile-friendly sites rank higher in Google search results. Our goal is to attract more tenants and promptly fill your rental properties with qualified tenants.
Technology continues to have a positive impact on real estate. To keep tenants and prospects engaged with your property, it is a top priority for us to adapt and keep up with industry trends. We anticipate the roll-out of our new responsive website to play an important role in attracting and retaining solid tenants.